Kiwi Audiences Embrace 3D Family Films
New Zealand audiences have embraced Steven Spielberg’s latest family adventure film The Adventures of Tintin, which has just crossed the $5 million mark at the local box office making it the biggest film of the school holidays.
The film has also bucked a recent trend of decreasing public interest in 3D films with an impressive 70% of its audience choosing to see it in its 3D format rather than the traditional 2D.
Produced by Sir Peter Jackson, Tintin uses motion capture technology to record the performances of stars Jamie Bell, Andy Serkis and Daniel Craig, which was then brought to life by Wellington’s Weta Digital who overlayed animation onto the original performances.
In addition to winning over the general public, the film has been well received by critics and has garnered significant awards season attention winning a Golden Globe and the Producers Guild of America award for Best Animated Feature, and receiving a BAFTA and Academy Awards nomination.
Another family adventure faring well in 3D cinemas is Martin Scorsese’s Hugo which collected two Golden Globe awards and goes into the Academy Awards ceremony with more nominations than any other film with 11.
Hugo is the first 3D offering from the man considered by many to be a master of cinema, so it is hardly surprising that 80% of film’s New Zealand audience has chosen to see the film in its intended 3D format.