How to Lose Friends & Alienate People
Sidney Young is a disillusioned intellectual who both adores and despises the world of celebrity, fame and glamour. His alternative magazine, Post Modern Review, pokes fun at the media obsessed stars and bucks trends, and so when Young is offered a job at the diametrically opposed conservative New York based Sharps magazine its something of a shock! It seems Sharps editor Clayton Harding is amused by Young’s disruption of a post-BAFTA party with a pig posing as Babe. Thus begins Sidney’s descent into success – his gradual move from derided outsider to confidante of starlet Sophie Maes – and a love affair with colleague Alison Olsen, that will either make him or break him.
It’s silly but mostly entertaining, and Pegg’s open, expressive face is always funny. Perhaps without entirely realising it, the movie provides a through-the-looking-glass satirical version of Ugly Betty and The Devil Wears Prada. -Peter Bradshaw, Guardian
Not as smart or as satirical as you might hope, but an enjoyable and often funny look at a mad, mad, mad, mad world. – Helen OHara, Empire Magazine