DVD review: Syrup
Syrup isn’t an easy film to get into. It’s over narrated and cliched in places and has many a cringe worthy moment. But it’s life and saving grace is in how it takes some rather heathy shots at our over consumerised, consumption based society.
Advertising is the art of creating a need where none exists, and when young marketing graduate Scat comes up with a killer idea for an energy drink, he finds himself on the fast track to success.
But as out anti-hero narrates, it doesn’t matter what the drink tastes like, it’s how we make the consumer want to buy it that matters, and this lack of substance reflects on what Scat realises he will become if he continues down the fast moving career path he has chosen.
Syrup is a little cheap and unconvincing in places but has some killer scenes and will hopefully be a revelation to some of the consumer junkies that populate most of the western world.
Rating: R13 Offensive language and sexual references.